Large upfront costs for digital twin (DT) technology and lack of simulation engineering competencies block digital transformation of SMEs in machinery and construction sectors. CP-SENS (cyber-physical sensing for machinery and structures) develops a cost-effective DT framework based on digital sensing units by HBK integrated with an easy-to-use DT software developed by Aarhus University and Aalborg University. CP-SENS accompanies two SMEs, Vestas Aircoil (VA, engine cooler manufacturer) and Vienna Consulting Engineers (VCE, condition monitoring provider), throughout DT transformation and positions HBK, leader in analog sensing technology, into the growing market of digital sensing with a disruptive solution. To eliminate upfront costs, CP-SENS DT is licensed to the non-for-profit INTO-CPS Association and serves the engineering community as a vendor-neutral DT infrastructure. HBK exploits CP-SENS DT as a sale channel by subscribing as a member to the association. To enable DT transformation at national scale, DT know-how is transferred to FORCE Technology and conveyed into a 3-Day DT Crash Course for industry. CP-SENS DT allows VA to increase prototyping capacity by a factor 2 (+12 MEUR/y, +8 jobs in DK) while VCE increases monitoring capacity from 2 to 10 WT park/year (+20 MEUR/y). CP-SENS provides HBK with two strategic entry points to the digital sensing market (+12 MEUR/y, + 10 jobs in DK). Synergy with FORCE Technology enables DT transformation for +200 Danish SMEs.

Der er en global læsefærdighedskrise – læsefærdigheder blandt 15-årige er faldet dramatisk i løbet af de sidste 10 år (PISA). En ud af 5 lider af ordblindhed, verdens største læse- og skriveforhindring. Forældre i EU og USA bruger titusindvis af milliarder af euro med undervisere for at hjælpe deres børn med ordblindhed med at få succes. Through Line, en digital ledsager og vejleder, hjælper mennesker med ordblindhed at få læse-, skrive- og tale flydende hurtigere og mere omkostningseffektivt.

Creatives Combined: Distributed marketing content creation for enterprises. CC fulfills the creative potential of brands. We give tools to each stakeholder in the sales process that enable them to deliver the right message, to the right person, at the right time. CC reduces up to 90% of marketing content spending while producing flexible and relevant media. Marketing depends upon delivering the right message, to the right person, at the right time meaning trying to match as many customer segments with specific messages whilst still maintaining coherence.Yet, the resources required for tailoring content,restrict the ability of organizations to target audiences on a granulated level.This creates a tradeoff where brands are forced to balance budgets between creativity and production.We know companies “play safe” and are used to spend 80% of marketing budgets(corresponding to 15.1% of revenue in B2C) in supporting sales while sacrificing creative potential.This means always having a wasteful campaign where brands can never fulfill their sales potential. This needs not to be.Democratizing content creation is necessary to fulfill the potential within brand messaging. We offer an AI based tool that brings creative flexibility to content production saving up to 90% of creation cost without creative tradeoffs and targeting mistakes.