Our mission is to help content creators like music artists save time and produce better content for their self promotion. We do that by making it easy to record, edit and post engaging content on social media. Our innovative solution allows content creators to capture performances from multiple angles using just their smartphones. Once recorded, the footage is automatically edited in various formats ready for social media sharing. Beyond the music industry, our vision includes branching into other market segments such as fashion, fitness, enterprises and more. Our technology will empower creators across these fields to produce high-quality, engaging content with ease, broadening their reach and enhancing audience engagement.

PURfection will pursue total recyclability of the high-performance and difficult to replace plastic material polyurethane (PUR). Its excellent performance and extensive range of applications have resulted in 24 m tones of PUR being produced each year, a number that is predicted to grow by 7% the coming years. Today’s PUR recycling methods have reached their final development stage rendering 70% of all future PUR waste destined for landfilling or incineration. PURfections predecessor, RePURpose, successfully identified both key infliction points in the existing PUR value chain and developed novel recycling technology. PURfection will convert these findings to innovation by implementing closed-loop recycling for PUR production spill and deliver proof-of-concept for full recycling of EoL PUR waste streams. All developed solutions will be evaluated using techno-economic analysis and life-cycle-assessment tools and become part of proving new value chains and business models for PUR recycling. PURfection holds the potential to eliminate 7% of the total Danish CO2-eq emissions from incineration of plastic waste, while simultaneously aiding the consortium partners to expand their market shares of 5%, corresponding to double-digit m EUR in value capture. With an onset at kilogram scale, PURfection will collect, chemically deconstruct, and separate PUR waste streams into valuable chemical building blocks, that will reenter the production of new PUR products.